Designing the VINNO X-family of compact ultrasound devices, our goal was clear: to create a NEW AESTHETIC language that would make our customer's first product DESIRABLE and RECOGNIZABLE. The overall result, according to the market feedback, is extremely positive. We managed to SURPRISE our potential customers (coming from all-over the world), with a neat styling and LIGHT feel that blends solid volumes and organic surfaces with the cool "Mac-style" straight edges and cold colors required in the aseptic hospital/clinical environment.
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